02 / A PRACTICAL WORKFLOWSTART WITH YOUR PHOTO
01Define what the photograph represents
Name the actual size option being photographed and whether the arrangement is the exact item, a current sample or a representative seasonal example. Record specified flowers separately from a general color palette. If you allow substitutions, describe your real policy and update the image when the offered arrangement changes materially.
Interflora explains that florists may choose seasonal blooms and that some specified gifts can need substitutions. That is their policy, not permission to invent yours. For your shop, keep the factual offer and photographed example aligned. Do not show a larger arrangement as every size, or add expensive stems digitally while pricing a smaller real bouquet.
02Separate fullness, stem construction and packaging
Photograph the bouquet from its intended presentation angle, then make a closer bloom-and-wrap frame and a view of the actual tied stems or vase. Keep the camera and broad light stable while turning the real bouquet if another side matters. Do not hide a thin back of an arrangement sold for all-around viewing.
For size options, photograph the actual arrangements under consistent conditions and identify each one. A hand can show presentation context but is not a measured size standard. State whether vase, wrap, gift card and other pieces are included. Keep photos current enough that buyers do not mistake an out-of-season stem or fully open bloom for a guaranteed identical delivery.
03Explore an occasion scene without adding flowers
Upload one real bouquet photograph and request a quiet entry-table or gifting-display scene. Keep the arrangement unobstructed and ask for no new flowers or extra bouquets. This attempts a setting from one image; it does not preserve an exact botanical inventory or predict how blooms will open during transit.
Review the stem mix, color palette, flower count where specified, wrap, vase and silhouette. Reject a fuller or different arrangement. A celebratory background does not demonstrate freshness or delivery condition. Preserve the real arrangement photographs and your actual substitution information as the buyer’s reference.